Press releases and News about SEG Automotive.

Below you will find an overview of recent updates about the Tier1 supplier SEG Automotive as a company and employer, as well as about our products in the field of high-voltage electrification, 48V drives, starter motors and generators. To filter for press releases or news, please mark the corresponding checkbox.

Powering the Future of Mobility: SEG Automotive Accelerates High Voltage Electrification in and from India

The automotive industry is undergoing a fundamental shift – moving beyond conventional 12V systems toward high voltage electrification. But this transition isn’t just about voltage; it’s about redefining performance, efficiency, and sustainability. SEG Automotive is a powerful motor for this transformation – driving innovation, delivering advanced e-mobility solutions, and co-creating the future of the powertrain.

Milestone in Motion: SEG Automotive’s In-House eBike System Enters Series Production

A new chapter begins for SEG Automotive in the world of eMobility. The first Van Dijck eBikes powered by our fully in-house developed BMM85 mid-mount motor are gearing up for launch – and more and more bikes with this motor will soon conquer roads, gravel paths, and mountain trails across Europe.

SEG Automotive celebrates 111 years of starter motor development and production

Since 1914, SEG Automotive has been developing and manufacturing solutions for original equipment and the aftermarket. What seems self-evident today was a groundbreaking innovation at the time: the electric starter motor.

SEG Automotive and Fersa present redrive at Rematec 2025 in Amsterdam

From April 8th to 10th, 2025, redrive by SEG Automotive and co-engineering partner Fersa will showcase its latest innovations in remanufacturing solutions for electric drive units and electric motors at Rematec in Amsterdam (hall 8, booth 312).

Comfort meets power: Kreutzer Hypershift motor with automatic shifting reimagines riding

SEG Automotive and OCTAGON join forces for innovative e-bike systems.

Timeless attitude – priceless quality. Original Starters and Generators for Classic Cars by SEG Automotive

As a developer and manufacturer of starters and alternators, we have not only lived through the history of the automobile, we have actively shaped it since our first alternators and starters in 1913.

Aftermarket magazine “Freie Werkstatt” publishes Technical Guide on BRM Replacement

As the automotive industry moves toward full electrification, many manufacturers are currently relying on 48V systems with starter-generators – also known as mild hybrids – as a bridging technology.

“Zero Waste” Certification for SEG Automotive Treto Plant, in Spain.

#SustainableTogether: Treto Achieves Zero Waste Certification

Our plant in Treto, Spain just received the “Zero Waste” certification by TÜV SÜD, a truly important milestone for SEG Automotive’s environmental journey and our dedication to sustainable mobility in the automotive industry.

Revolutionizing the Aftermarket: The First Remanufactured Tesla Motor by SEG Automotive and Fersa

A groundbreaking milestone in the automotive aftermarket was achieved recently at Nik’s Garage in Nuremberg, Germany, with the installation of the first remanufactured Tesla motor under the “redrive” product line, a result of the collaboration between SEG Automotive and Fersa.

SEG Automotive Introduces Advanced E-Mobility Solutions for Indian Market and Beyond

Ahead of next week’s AutoExpo trade fair in India, we unveiled our expanded portfolio of electrification technologies in India. We showcased our successful transformation from a traditional hardware manufacturer to an advanced mechatronics firm, placing us at the forefront of sustainable mobility solutions.

A clean step into the future: New Inverter assembly line in Treto

SEG Automotive is rapidly driving forward its transformation from a pure hardware to a true mechatronics company: We have just inaugurated a new inverter line in Treto, Spain – enabling us to now not just develop a full e-drive system in-house, but also produce it in Europe.

SEG Automotive presents its high-voltage portfolio at the IZB in Wolfsburg

When the International Suppliers Fair opens its doors in Wolfsburg's Allerpark from October 22 to 24, 2024, SEG Automotive will be there for the first time with its own stand in Hall 5. The automotive supplier will be presenting its complete high-voltage portfolio at stand 5305.

redrive - SEG Automotive and Fersa cooperate to remanufactur high-voltage electric drive units

Unveiled at Automechanika Frankfurt 2024, the partnership leverages both companies' expertise to drive sustainability and innovation in the electric vehicle sector.

Join us for our debut at Automechanika Frankfurt 2024

For the first time, SEG Automotive is making its mark at Automechanika Frankfurt. This debut showcases our starters, alternators, and 48V Boost Recuperation Machine (BRM), while driving greater brand recognition in the aftermarket industry.

Pushing the limits

SEG Automotive optimizes temperature models for high-voltage e-machines using NEWTWEN's digital twin technology, Virtual Thermal Sensor (VTS).

SEG Automotive celebrates innovations with Electrification Days

Climate change and the transformation of mobility require new solutions and high speed. Global supplier SEG Automotive is taking this challenge as an opportunity to bring its expertise to new markets and business fields, as evidenced by successful entries into the high voltage, light electric mobility and pedelec/e-bike markets. To showcase these innovations to customers, media and employees, SEG Automotive has begun celebrating Electrification Days in all its locations.

Partnership with Partslife to ensure sustainable packaging

Sustainability is a core value in our SEG Automotive DNA. To make sure our aftermarket packaging and processes are sustainable, SEG Automotive is now partnering with Partslife.

SEG Automotive to supply BH Bikes with its new electric bicycle motor

Leading automotive supplier of e-machines enters the market for bicycle motors. Design, development, and production made in Europe and sporting peak power of up to 600W and is highly tailorable to customer needs.

#SustainableTogether: Support for social projects around our locations

SEG Automotive is not a company that will change the world – or save the climate – on its own. But that does not mean we can’t make a difference.

SEG Automotive achieves “Premier Data Supplier” status in Europe as an award for superior data quality

In line with the credo "a premium parts supplier like SEG Automotive must also be a premium data supplier", SEG Automotive has made the leap from Certified Data Supplier (CDS) status to the highest status in TecDoc: Premier Data Supplier (PDS)

SEG Automotive enters series production for 800V e-machine components

Major ‘break-through’ on our path towards becoming the motor for high voltage mobility: We are now officially in series production in China with an 800V stator and rotor.

Christoph Hoelzl, Press Officer, SEG Automotive

Press contact
SEG Automotive
Christoph Hoelzl
Press Officer / Pressesprecher
Tel. [Opens in a new tab] +49 711 4009 – 8172
[Opens in a new tab] Christoph.Hoelzl2@SEG-automotive.com