SEG Automotive cooperates with IKA Germany in independent aftermarket distribution
IKA Germany was the first customer for SEG Automotive’s newly emerging aftermarket division, which the company is systematically further developing under its new ownership. During the carve-out phase, IKA Germany's Managing Director Roman Schoenen proactively contacted SEG Automotive regarding the distribution of its products in 2018. The early cooperation between both companies helped the automotive supplier a lot with the initial establishment of the brand SEG Automotive in the independent aftermarket (IAM).
As SEG Automotive’s first independent year in the aftermarket draws to a close, Director of Aftermarket, Ronny Bruch, took stock with Mr. Schoenen of what has been achieved so far.
About IKA Industrie- und Kraftfahrzeugausrüstung GmbH:
IKA was founded in 1983 and is a family owned business with headquarters in Königswinter, Germany. The company is a specialized supplier of electric and electronic spare parts for the automotive aftermarket with a portfolio of 10.000+ part numbers. IKA also offers services in purchasing, product development and logistic solutions. With the brand GEBE, IKA supplies international wholesalers and rebuilders in over 70 countries. IKA Germany is member of the Automotive Parts Rebuilder Association (APRA) and the Gesamtverband Autoteile-Handel (GVA).