SEG Automotive continues to focus on quality, even in times of change for the automotive industry

At SEG Automotive, our Quality Management department helps create a quality framework and monitors the rules and regulations in place within the automotive industry, but for us, quality is not just in the hands of this department. Each employee sees themselves as responsible for quality – in their own area and for the overall organisation – and therefore they can and must contribute to our sustainable success.

Optical quality inspection of two passenger car starter motor armatures
Quality check of alternator rectifier heat sink

Our quality mindset relies on five principles:

  • Satisfy our customers’ expectations
  • Preventing quality assurance
  • Continuous process improvement
  • Compliance to standards and requirements and quality responsibility and ownership.

This comprehensive quality approach makes the difference between the customer coming back for future products – or the product coming back because of a defect or failed requirement. Our customers, rightfully, expect the best from us – and that refers not just to the performance of our products, but also to areas such as the quotation process or logistics.

To get an inside perspective regarding our quality approach, and the meaning of quality for us and our success, watch this video with a testimonial from our CEO, Dr. Peter Sokol, and Nikolaus Pröbsting, Vice-President Quality.