SEG Automotive worldwide

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South Africa

SEG Automotive in Europe

SEG Automotive is a sought-after a partner throughout the world with its roots in Europe. Our corporate headquarters and the heart of our research and development is domiciled at our original site in Stuttgart, where we were founded. As a pioneer in the field of starter motors and generators, today we combine “Made in Germany” quality and German engineering with international experience and expertise in manufacturing.

Our products support the leading automotive manufacturers worldwide to demonstrably meet the strict emission standards in Europe and around the world. This is what makes us a sought-after development partner for all vehicle manufacturers in Europe.
We manufacture our complete portfolio of starter motors, generators, and mild hybrid components for passenger and commercial vehicles in our plants in Hildesheim in Germany, Treto in Spain, and Miskolc in Hungary. In the process, we rely on our committed employees on site, their extensive expertise and expert solutions when it comes to fulfilling production orders on time with the highest quality.

What's more, our engaged sales team advises leading automotive manufacturers throughout Europe and we are also are represented by sales offices in Italy and France. A further site in Vila do Conde in Portugal rounds off our presence on the globally important European development and vehicle market.



SEG Automotive Germany GmbH
Lotterbergstraße 30
70499 Stuttgart, Germany
+49 (0)711 4009 8000


SEG Automotive Germany GmbH
Robert-Bosch-Straße 200
31139 Hildesheim, Germany
+49 (0)5121 6061 100


SEG Automotive Spain, S.A.U.
Carretera General 185
39760 Adal-Treto
Barcena de Cicero (Cantabria)
+34 942 629 500


Starters E-Components Generators Automotive Hungary Kft.
Robert Bosch Park 3
3526 Miskolc


SEG Automotive France SAS
126 rue de Stalingrad
93700 Drancy, France
+33 1 43 11 55 04


SEG Automotive Italy S.r.l.
Strada del Drosso 33/18
10135 Torino
+39 011 3206 211


SEG Automotive Portugal, Unipessoal Lda.
Avenida 1.° de Maio, 801
4485-629 Vila do Conde
+351 252 112 200

SEG Automotive in North America

North America is one of the fastest growing business regions of SEG Automotive in the world. From the greater Detroit area, the heart of the American automotive industry, SEG Automotive North America has already been actively working for a multitude of customers since 1913*. With its two operating locations in Novi, Michigan and the brand new state of the art manufacturing facility in Lerma, Mexico, SEG Automotive North America is an essential part of the global growth and manufacturing strategy of SEG Automotive.

Our team in North America has been a sought-after partner for automotive manufacturers due to our reputation for the highest quality and technology standards in our products. Our customers in the area include leading Asian and European OEMs in addition to the “Big Three” from the “Motor City” – Ford, General Motors, and Fiat Chrysler. Our committed sales and application teams in Novi are highly knowledgeable and experienced to effectively create customized solutions for our customers.

Novi is a suburb of Detroit and is about a 30-minute drive to downtown. SEG Automotive in Novi has a great working environment that encourages personal growth and constant learning. We promote a culture of transparency that challenges the status-quo. We advocate teamwork, proactive learning and out of the box thinking to create optimal solutions for our customers and stakeholders.

*under new name since 2018


SEG Automotive North America LLC
27275 Haggerty Road Suite 420
48377-3636 Novi
+1 (248) 465 2600

SEG Automotive in Japan

SEG Automotive Japan Corporation, based in Yokohama, is a sought-after partner for the Japanese OEM with annual sales of approx. 9 million vehicles. Our starter motors and generators for passenger and commercial vehicles are used by leading Japanese automotive manufacturers.
We support our customer in further reducing CO2 emissions with our technological advanced products as start/stop starter motors and high efficiency generators. With our powerful 48V BRM (Boost Recuperation Machine) we provide the entry in the electrification of the powertrain at competitive costs. We are a reliable partner for our customers in the heart of the Japanese automotive industry. Our highly skilled team in Yokohama provides technical competence and ensures a close cooperation with our customers in Japan.
We offer to our employees an interesting and exciting global working environment with international career opportunities. A high degree of entrepreneurial and personal responsibility in a dynamic market environment. Our international teams allow an open and friendly working atmosphere. We are looking forward receiving your meaningful applications.


SEG Automotive Japan Corporation
South Core 2F, 8-33,
Tsuzuki-ku, Yokohama-shi
Kanagawa, 224-0032
+81 (0)45-941-7160

SEG Automotive in Korea

SEG Automotive Korea Corporation is located in Yongin, at the heart of the metropolitan area near to capital city, Seoul.
Our sales support from SEG Automotive in Korea covers the full product range of our broad portfolio. Among this, e.g. our state of the art solutions for fuel savings as well as reducing CO2, such as our start/stop systems and innovative mild hybrid components.
With high-quality products and application expertise, we are close to our customers – the leading automotive manufacturers in the region.


SEG Automotive
Gwanggyo G-Well homes,
103-dong 809-ho, 134,
Suji-gu, Yongin-si, Gyeonggi-do
South Korea
+82 (0)70-4366-5858

SEG Automotive in China

SEG Automotive has already been well positioned in the most important automotive market in the world since 2005*: We distribute our technologically advanced starter motors, generators, and mild hybrid components from Changsha. In doing so we make an important contribution to the reduction of exhaust gases in China's cities.

Our manufacturing facility in Changchun, which is one of the first Chinese automotive centers, as well as manufacturing in Changsha according to the latest standards mean that we are in a position to satisfy the needs of all customers as quickly as possible and to do so with the highest standards of quality.

As a result, SEG Automotive is one of the leading manufacturers of starter motors and generators for passenger and commercial vehicles in China. Product development in line with market conditions, reliability and smooth application make us the preferred supplier for leading Chinese and international automotive companies in China.


*under new name since 2018



SEG Automotive Products (China) Co., Ltd.
No. 75, East Fifth Road, Changsha Economic and Technical Development Zone
410129 Changsha, Hunan
+86 731 8699 9999


SEG Automotive Products (China) Co., Ltd.,
Changchun branch No. 4567, Chao Qiang Street,
Changchun High-tech Industrial Development Zone
130012 Changchun, Jilin Province, P.R. CHINA


SEG Automotive in India

SEG Automotive India Private Limited, founded in 1989 as Bosch Limited*, was one of the first local companies producing starter motors and generators in India. Our high-quality and reliable products are used in everything from motorized tricycles through to passenger, on- and off-highway commercial vehicles as well as stationary large engines.

SEG Automotive India contributes to a noticeable reduction in fuel consumption and CO2 emissions and supports automotive manufactures in meeting CAFC fuel consumption targets (Corporate Average Fuel Consumption) stipulated by Indian legislation.

Our experienced development team on site knows the Indian market and its requirements like the back of their hand. This also enables us to offer customized solutions for outstanding applications.

SEG Automotive India holds a leading position and the trust of the Indian automotive industry – one of the largest in the world with an annual production of approx. 6.5 million vehicles.


*under new name since 2018



SEG Automotive India Private Limited
Post Box no. 10011, c/o Bosch Limited, Naganathapura,
560100 Bengaluru
+91 80 29770370

SEG Automotive in South America

We recognized the potential of the South American market as early as 1954* and founded a site in Brazil, the fifth-largest country in the world. We have been perfectly positioned to meet the local requirements since then at our registered office in Itupeva, which is approx. 70 km away from the important São Paulo transport hub.
With production capacities of five million and a current annual production of 2.7 million vehicles, Brazil is among the top ten of the largest automobile manufacturers in the world.
All large automotive manufacturers and engine manufacturers from around the world are represented in Brazil – including GM, Fiat, Jeep, VW, Audi, Renault, Nissan, Mitsubishi, Ford, Toyota, Hyundai, Peugeot, Citroën, Honda, Chery, BMW, Mercedes-Benz, MAN, Scania, Volvo, Iveco, Agrale, John Deere, CHNi, AGCO, MWM and Cummins as well as luxury brands such as Jaguar Land Rover.
SEG Automotive focus on reducing global CO2 emissions with our products, contributed directly to the automakers to achieve Inovar-Auto program goals and we are ready to overcome Rota 2030 regulation challenges.
The quality and reliability of our products – generators, start/stop systems and traditional starter motors – forms the basis of our regional market dominance in Brazil.
*under new name since 2018



SEG Automotive Components Brazil Ltda.
Est. Joaquim Bueno Neto, 9835, Bairro Rio Abaixo
13295-000 Itupeva
+55 11 4961 3000

Safety and Environmental Policy (Portuguese)

SEG Automotive in Mexico

Thanks to our brand new facility in Lerma, that is part of SEG Automotive North America, only 45 minutes outside of Mexico City and its close proximity to customers and distribution centers, we are able to offer our portfolio of starter motors, generators, and mild hybrid components for both passenger and commercial vehicles in a customer-focused manner. Having operated in Mexico for 50 years, our move from a former Bosch plant in Toluca to our own independent facility in Lerma in 2017 has laid the foundation for further growth.
Our team in NAFTA region has been a sought-after partner for automotive manufacturers due to our reputation for the highest quality and technology standards in our products. Our customers include leading Asian and European OEMs in addition to the “Big Three” from the “Motor City” – Ford, General Motors, and Fiat Chrysler.
SEG Automotive in Lerma provides outstanding prospects for our employees in an atmosphere of growth and excellence. Our business is characterized by innovation and our international development.



SEG Automotive México Manufacturing S.A. de C.V.
Avenida de la Industria Farmacéutica no. 5
Lote 3 Manzana 4
Parque Industrial
ex-Hacienda Doña Rosa
52004 Lerma
+52 (728) 284 0350

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SEG Automotive in South Africa

We supply the regional market with its particular requirements from our facility in Brits, South Africa. As part of our global production network it demonstrates our focus on local supplies as well. Worldwide we are offering products in a customer-oriented and efficient way alongside maximum quality.


SEG Automotive South Africa (Pty) Ltd.
33 Piet Rautenbach street
250 Brits
+27 12 381 3300