SEG Automotive cooperates with IKA Germany in independent aftermarket distribution
IKA Germany was the first customer for SEG Automotive’s newly emerging aftermarket division, which the company is systematically further developing under its new ownership. During the carve-out phase, IKA Germany's Managing Director Roman Schoenen proactively contacted SEG Automotive regarding the distribution of its products in 2018. The early cooperation between both companies helped the automotive supplier a lot with the initial establishment of the brand SEG Automotive in the independent aftermarket (IAM).
As SEG Automotive’s first independent year in the aftermarket draws to a close, Director of Aftermarket, Ronny Bruch, took stock with Mr. Schoenen of what has been achieved so far.