AUTOMECHANIKA Shanghai 2025: SEG Automotive showcases significant portfolio expansions at booth 2.1H50
More variety, more performance – in addition to the well-known portfolio of conventional starter motors and generators in OE quality for the aftermarket, SEG Automotive will present several new products at this year’s [Opens in a new tab] Automechanika Shanghai: Ignition coils and spark plugs complement the combustion engine portfolio. concepts for drone propulsion as well as agricultural applications demonstrate how the successful 48V technology from passenger cars can be applied to other sectors. Last but not least, the company is adding a new heavy-duty starter for commercial vehicles to its range, designed for the highest performance requirements in the Aftermarket.
When the doors of the National Exhibition and Convention Center (NECC) in Shanghai open again to visitors to Automechanika from 26 to 29 November 2025, SEG Automotive will once again present itself with a stand as part of the German Pavilion. The alternators and starter motors for passenger cars and HD are showcased on 36m2. In addition, regulators and matching components will be presented.
Highlight: New Heavy-Duty Starter
On the fair, SEG Automotive introduces a new starter for heavy-duty commercial vehicles that significantly outperforms its predecessor. This is achieved through a 4-pole electrical excitation winding, delivering major improvements in:
- Service life
- Start cycles
- Temperature resistance
Robustness has also been further optimized: The starter is dustproof and protected against water during high-pressure/steam jet cleaning (IP protection class IP6k9k). Like all SEG Automotive rotating machines, the new starter is manufactured on OE lines and undergoes comprehensive end-of-line test.
Expansion of the portfolio
On the one hand, SEG Automotive is offering an expansion from its existing portfolio with concepts for the use of its 48V technology for the propulsion of drones and in the agricultural sector.
On the other hand, the company will also be showing ignition coils and spark plugs, the logical complement to the starter engine as part of the ignition process of the combustion engine.
SEG Automotive's goal of contributing to efficient and reliable mobility with its products also applies to them.
About SEG Automotive
Mobility has started with SEG Automotive since 1914 – and the company has stood for innovation ever since: from starter motors and alternators to start/stop and mild hybridization to flexible solutions for e-drives. Today, the global supplier's products power over 300 million vehicles – from e-bikes and light electric vehicles to passenger cars and heavy commercial vehicles.
In 2018, the company, which has around 6,000 employees worldwide, emerged from the BOSCH Starter Motors & Generators division and has been supplying the automotive aftermarket under this brand ever since. SEG Automotive stands for high-quality original spare parts and remanufacturing solutions in OE quality, which are manufactured on original equipment production lines. Workshops worldwide rely on the broad portfolio of starters, alternators and 48V boost recuperation machines from the SEG Automotive brand, as well as remanufactured HV drive units under the name “redrive, co-engineered by Fersa”.
Press contact
SEG Automotive
Christoph Hoelzl
Press Officer / Pressesprecher
Tel.
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+49 711 4009 – 8172
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press@seg-automotive.com