Driving Growth Through Diversification: How SEG Automotive Expands into New Markets
True to our vision #WeAreTheMotor, SEG Automotive is expanding its portfolio beyond traditional automotive applications. Based on a century of engineering and manufacturing experience, we design compact, efficient e-Motor for a wide variety of product use cases.
Through our global R&D Services organization, we support customers from the first concept to industrialization. By bringing our core strengths to growth markets and emerging technologies, we will accelerate your innovation journey.
India as innovation hub for drone solutions & more
India plays a central role in this expansion. As both a development hub and a driver of new market opportunities, the local team contributes to global product innovation, engineering services, and strategic partnerships.
One example is our [Opens in a new tab] drone platform. Designed for a 27 kg all-up-weight (AUW) drone, it is ideal for agricultural applications such as pesticide spraying with a 10-15 kg payload and can scale toward further utility and maintenance use cases.
Like our solutions for automotive, eBike, robotics and other sectors, it is being developed as a fully integrated system – combining in‑house hardware, software and electronics. This platform is developed exclusively for civilian applications.
Pairing expertise with customer focus
Across all activities, the focus remains on delivering robust, reliable, customer‑centric solutions. For the drone application, for example, engineering insights from field testing have directly shaped improvements in cooling performance, corrosion protection, and long‑term durability, ensuring that our technology meets demanding real‑world requirements.
Beyond individual products, SEG Automotive is strengthening its role as an engineering services partner – making our expertise in developing robust, efficient, scalable products available to the automotive industry & beyond. Our services support the full development cycle, including product and software design, advanced testing and validation, and product safety.
Turning your vision into reality
With over a century of expertise in rotating machines, SEG Automotive brings a deep foundation of engineering excellence to every application. We are the motor for anything you need to move – from established components like windshield wipers to emerging fields like drones and robotics.
Let’s power innovation, together.