Happy Birthday, dear starter motor!
111 years production and development at SEG Automotive.
111 Years starter motor at SEG Automotive
We are celebrating the 111th birthday of the starter motor at SEG Automotive and can therefore also look back on over a century of automotive history.
The first cars still had to be started manually with a crank, which was not only exhausting but also dangerous and often led to injuries. The invention of the electric starter brought significantly more comfort and safety.
From the early days of the automobile, when cars were more reminiscent of carriages, to the present day, when cars are described as moving smartphones, a lot has changed in other respects too. But no matter how the car has evolved, SEG Automotive still produces the right starter motors for all types of vehicles, such as small cars, trucks, buses and agricultural and construction machinery, as an original equipment manufacturer.
This also benefits the aftermarket: we manufacture SEG Automotive aftermarket parts on the same production lines as the series products and therefore offer the same quality as original equipment in the aftermarket.
Celebrate 111 years of starter production at SEG Automotive with us. Follow all activities over the next two weeks on our online and social media channels!
Quality since 1914: For us not only a trend, but tradition
What began in 1914 with the first electric starter motor has developed into a global success story. From the end of the hand crank to the modern start-stop system - SEG Automotive's starter technology has shaped mobility for generations. Today, our starter motors power millions of vehicles around the world - from compact small cars to heavy commercial vehicles. This achievement is the result of continuous technical development, global presence and decades of experience.
A brief look back at the history of the starter at SEG Automotive.
The evolution of the starter motor – Over a century of technological progress
From the first sliding-armature starter motor in 1914 to the modern start/stop system, the starter motor has evolved from a simple mechanical starting aid to an efficient fuel and CO₂ saver. Technological milestones such as the inertia-drive, sliding-gear function, pre-engaged-drive and the use of permanent magnets paved the way for ever more compact, powerful and comfortable solutions.
Strong from the inside – the components of the starter motor explained.
A starter motor is essential for conventional combustion engines: no engine start without a starter. Only the precise interaction of the starter components brings the engine quickly and reliably up to the minimum speed so that ignition can take place in the cylinders and the combustion process can start.
Invest in quality: Our starter motors are the smart choice
Quality that makes the difference: Cheap starter motors may look attractive at first glance, but they often have flaws that are not immediately apparent. Leaky solenoid housings, poorly manufactured pinions or faulty cable connections can lead to starting problems, increased wear or even short circuits. In the worst case, used parts are sold as new. OE-quality starters from SEG Automotive stand for durability, safety and reliable engine starting - every day.
From city cars to heavy-duty trucks – PC and CV starter motors compared
Whether in a car or commercial vehicle: starters are essential for starting the engine. However, the requirements differ significantly depending on the vehicle class. A direct comparison shows the discrepancies. Despite some differences, there are also similarities. An exciting comparison with a surprising detail.
In small as well in large - Original spare parts from SEG Automotive
Original starter spare parts from SEG Automotive stand for maximum precision, reliability and durability. Every component – from the pinion to the carbon brush holder – is precisely matched to the overall system and meets the highest requirements in OE quality. For a repair that combines performance, efficiency and sustainability.
Sustainability and quality – a perfect match for remanufactured starter motors.
After countless starts, extreme conditions and years of hard work, their job is far from over: our starters return – not to the shelf, but to the cycle. In SEG Automotive's remanufacturing program, they are carefully checked, professionally reconditioned and repaired with original parts. This gives them a second life – ready for many more uses under the toughest conditions.
Essential in operation and in emergency situations – starter motors in commercial vehicles and special applications worldwide
Whether in heavy-duty traffic, on construction sites or in rescue operations: starters from SEG Automotive are developed for the highest demands and challenging operating conditions. They ensure reliable starting - even after long times of inactivity, in extreme temperatures or in critical emergency situations. Decades of experience and OE quality ensure maximum reliability - wherever it really counts.
