Privacy statement

Legal notice

For users of SEG Automotive Website

© Copyright
All rights reserved. Text, images, graphics, sound, animations, and videos as well as the arrangement of the same on SEG Automotive Website are protected by copyright and other commercial protective rights. The content of these websites may not be copied, disseminated, altered, or made accessible to third parties for commercial purposes.

Unless specified otherwise, all trademarks on SEG Automotive website are protected by trademark law. The brands and design elements used on our pages are the intellectual property of SEG Automotive Germany GmbH.

These website is compiled with the utmost care. Nonetheless, the accuracy or correctness of the information they contain cannot be guaranteed. SEG Automotive shall not be liable for any loss or damage resulting directly or indirectly from use of these websites, unless caused intentionally or in gross negligence by SEG Automotive.

The intellectual property such as patents, marks, and copyrights contained on SEG Automotive website is protected. These website do not grant a license for utilizing the intellectual property of companies of the SEG Automotive or third parties.

Online dispute resolution (ODR)
Information regarding online dispute resolution (ODR): The European Commission offers a platform for the resolution of online disputes. This platform is dedicated to facilitating the out-of-court settlement of disputes concerning contractual obligations in online sales and service agreements.

The platform can be found at

Information according to § 36 Verbraucherstreitbeilegungsgesetz (VSBG)
We do not engage in out-of-court settlements before consumer arbitration bodies.

Order of precedence
Terms of use for a digital offering take precedence over these legal notes.

Privacy notice

Privacy notice

Data protection policy of SEG Automotive
SEG Automotive is pleased to have you visit our internet sites and welcomes your interest in the company and its products.

SEG Automotive respects your privacy
The protection of your privacy in the processing of your personal data is an important concern to which we pay special attention during our business processes. Any personal data collected by our websites during your visit is processed confidentially and in strict accordance with legal provisions. Data protection and information security are part of our corporate policy.

Collection and processing of personal data
No personal data is stored unless voluntarily disclosed by you for a specific purpose, e.g. in the context of a registration, a survey, a contest, or in performance of a contract.

In addition, the following information is collected when visiting our website: IP addresses, the website from which you visit us (referrer), pages viewed, files downloaded (downloads), videos viewed/audio tracks listened to, individual links clicked, search words or search phrases (site search), duration of visit, browser used, etc. If the visit is a result of online advertising such as banners, video ads, search engine advertising, etc., we also record which banner, adword, etc. motivated the visit to SEG Automotive websites.

Legal basis for the collection of personal data
Insofar as we obtain your consent for the processing of personal data, Art. 6 para. 1 lit. a GDPR serves as the legal basis for the processing of your personal data.

When processing your personal data to fulfil a contract between you and SEG Automotive, Art. 6 Para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.

Insofar as the processing of personal data is required to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.

If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for processing.

If the GDPR does not apply to you and we have disclosure obligations under local law, we base the processing of your personal data on legitimate interest, performance of contract, or your explicit consent.

Data erasure and storage time
The personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in regulations, laws or other provisions to which the data controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.

Collection and processing in detail
You have the possibility to contact us with questions, wishes and suggestions. You can do so via e-mail or our contact form. If we use our contact form to request information that is not required to establish contact, we have marked it as optional. These details serve us to specify your inquiry and to improve the processing of your request. In this case, the information you provide will be stored for the purpose of processing your request. In addition, the data is compared with data that may otherwise be collected by us if you have given us your explicit prior consent, which you can revoke at any time with effect for the future. To exercise your right of revocation, please contact the office named at the end of this declaration.

You may also apply to our company electronically. We will of course use your details exclusively for processing your application and will not pass them on to third parties. Please note that unencrypted e-mails are not transmitted with access protection.

Use of cookies
The term "cookies" refers to small files that are stored on your computer. You track your website visits when you use different websites. SEG Automotive uses cookies to better understand how visitors use the SEG Automotive website. This technology helps us to manage the website and improve its usability. SEG Automotive may use cookies to determine whether your computer has previously connected to this website. SEG Automotive can thus see, among other things, which areas of the website are used most frequently. The Internet browser can be set so that a message on the screen indicates the arrival of a cookie, so that you can decide for each cookie whether you want it to be installed. If you refuse to install cookies, you may not be able to use all the functions of your browser. Furthermore, you can also decide at any time against the use of cookies and thus this website by deleting the cookies that have been set by this website. This is possible via the settings in your Internet browser and by deleting all cookies.

Use of the Google Analytics web analytics tool
This website uses Google Analytics, a web analysis service of Google. Google Analytics uses so-called “cookies”, i.e. text files which are stored on your computer and enable the analysis of your use of the website. As a rule, the information, which the cookie (cf. point 5) generates concerning your use of this web-site, is transmitted to a server of Google in the USA and stored there. If IP anonymization is activated on this website, however, Google will first truncate your IP address within the Member States of the European Union or in other states, which are parties to the Agreement on the European Economic Area (EEA). Only in exceptional cases will the full IP address be transmitted to a server of Google in the USA and truncated there. Under contract for the operator of this website, Google will use that information in order to evaluate your use of the website, in order to compile reports on website activities, and in order to furnish additional services to the website operator in connection with the use of the website and with the use of the Internet (as described in cf. point 2.2 remarketing technology of Google Ad-Words). You can use the relevant setting in your browser software to prevent the storage of the cookies; be advised, however, that not all of the functions of this website can be used in their entirety in that case. Furthermore, in order to prevent Google from recording the cookie-generated data relative to your use of the website (including your IP address) and to prevent Google from processing those data, you can download and install the browser plug-in from the following link:

Use of social plugins in the context of social media:
The SEG Automotive website uses social plugins ("plugins") of the social network, which is operated by Facebook Inc., Palo Alto, USA ("Facebook"). The plugins are marked with a Facebook logo or the addition "Facebook" or "Like" or "Share".When you visit our website, which contains these plugins, they are initially deactivated. By clicking on the provided button, the plugins are activated. With this activation you establish the connection to Facebook and declare your consent to the transmission of data to Facebook. If you are logged in to Facebook, Facebook can assign your visit to your account there. If you press the respective button, the corresponding information is transmitted directly from your browser to Facebook and stored there.

For the purpose and scope of data collection, further processing and use of the data by Facebook and your rights and setting options for protecting your privacy, please refer to the Facebook data protection information.If you do not want Facebook to collect data about you via our website, you must log out of Facebook before visiting our website.

The SEG Automotive website uses social plugins ("plugins") of the social network Twitter, which is operated by Twitter Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA ("Twitter"). The plugins are marked with a Twitter logo or the addition "Tweet".When you visit our website, which contains these plugins, they are initially deactivated. By clicking on the provided button, the plugins are activated. With this activation you establish the connection to Twitter and declare your consent to the transmission of data to Twitter. If you are logged in to Twitter, Twitter can assign your visit to your account there. When you press the respective button, the corresponding information is transmitted directly from your browser to Twitter and stored there.

The purpose and scope of the data collection, further processing and use of the data by Twitter as well as your relevant rights and setting options for the protection of your privacy can be found in the Twitter data protection information.

Our homepage integrates plugins of the social network LinkedIn of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter referred to as "LinkedIn"). You can recognize the LinkedIn Plugins by the LinkedIn logo on our site (white "in" on blue background).To prevent unwanted data transfer, the plugins on this website are deactivated by default. By clicking on the respective symbol the plugin is activated and data can be transferred to the provider. Activating the plugin establishes a connection between your browser and LinkedIn's server. The plugins can of course be deactivated at any time.

When the plugin is activated, LinkedIn receives information such as your IP address, a message that you have visited our site and other browser-related information. If you click the LinkedIn button ("Share Button") while logged into your LinkedIn account, you can link the contents of our pages on your LinkedIn profile. This allows LinkedIn to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, are not aware of the content of the transmitted data or its use by LinkedIn. Details on data collection (purpose, scope, further processing, use) as well as your rights and setting options can be found in LinkedIn's data protection information. This information is available at

The "XING Share-Button" of XING SE, Dammtorstraße 30, 20354 Hamburg, Germany, is used on this website. If you have a XING account and are logged in, you can linkinformation to our site by clicking on the Contents button.When you call up our website, a short-term connection to XING AG servers ("XING") is established via your browser, with which the "XING Share Button" functions (in particular the calculation/display of the meter value) are performed. XING does not store any personal data about you when you access this website. In particular, XING does not store any IP addresses. There is also no evaluation of your usage behavior via the use of cookies in connection with the "XING Share Button". You can find the latest data protection information on the "XING Share Button" in the Xing Privacy Statement.

Using social bookmarks to integrate videos
So-called Social Bookmarks of Youtube are integrated on our website. Social Bookmarks are Internet bookmarks that forward the user directly to the social network after clicking on the link. Only then will user information be transmitted to the respective provider. For more information on the handling of your personal data when using these websites, please refer to the respective privacy policy of Youtube (

In the Chinese language area we also link to videos of the social network Youku. For more Information about privacy at Youku please refer to the Youku website

Data transmission to third parties:
Transfer within the Group
SEG Automotive is a global company with subsidiaries worldwide. In special cases it may be necessary for us to process your data across the Group. However, group-wide data processing only takes place if we have legal permission to do so.

Further companies of SEG Automotive can be found here.

External service providers (contractors)
Your data will be passed on to service partners if they are working on our behalf and support SEG Automotive in the provision of their services.

Processing of your personal data by contracted service providers takes place within the scope of order processing in accordance with Art. 28 DSGVO.

The aforementioned service providers only have access to such personal information as is necessary for the performance of their respective activities. These service providers are prohibited from disclosing your personal information or using it for other purposes, in particular for their own advertising purposes.

Where external service providers come into contact with your personal data, we have taken legal, technical and organizational measures and carried out regular checks to ensure that they also comply with the applicable data protection regulations.

Your personal data will not be passed on commercially to other companies.

Other service providers and partners
SEG Automotive can cooperate with other partners if necessary to fulfil our range of services. These can be the following partners:

  • Transport company (for orders)
  • Credit institutions and payment service providers
  • Passing on to public authorities or by court order

SEG Automotive takes security precautions to ensure that the data we have under our control is protected against manipulation, loss, destruction, and unauthorized access or disclosure. Our security measures are being continuously improved in accordance with the state of technological developments.

When you provide us with personal data, we use it to inform you about our products and services and, where applicable, to include you in surveys about them, provided you have given us your express consent to use your personal data for advertising purposes. If you have granted your consent for such use, but no longer wish to receive advertising from SEG Automotive, you can revoke your consent at any time. Your data is then deleted, or provided that it is necessary for billing and accounting purposes, blocked accordingly.

Rights of the data subject
You may have certain rights under your local law in relation to the personal information we hold about you.

  • Right to information

You can ask us to confirm whether your personal data is processed by us. Once we have processed your data, you have further rights to information.

  • Right to correction

If the information we have collected from you is incorrect or incomplete, you may immediately request us to correct it.

  • Right to limitation of processing

You may also request that the processing of personal data concerning you be restricted.After the restriction, your data may only be processed with your consent or for the purpose of asserting, exercising or defending rights, or for the protection of the rights of another natural or legal person, or on grounds of an important public interest of the Union or a Member State. We will inform you before the restriction is lifted.

  • Right to cancellation

You can request us to delete your personal data immediately, unless an exception to the deletion obligation is applicable.

  • Right to information

If you have exercised your right to correct, delete or restrict processing, we may be obliged to inform all recipients of your personal data of this, unless the notification is impossible or involves disproportionate effort.

  • Right to data transferability

In addition, you may have the right to receive your personal data in machine-readable format and to transmit the data to another data controller, or to obtain that your personal data are transmitted directly by us to another data controller, provided that this is technically feasible and no freedoms and rights of other persons are impaired thereby. This right shall not apply to the processing of personal data necessary for the performance of a task in the public interest or for the exercise of official authority.

  • Right of objection

You may have the right to object to the processing of personal data concerning you. After exercising this right will no longer process your personal data, unless there are grounds for processing worthy of protection overriding your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

  • Right to revoke the data protection declaration of consent

You have the right to revoke your declaration of consent with declaration to SEG Automotive GmbH at any time. The revocation of consent shall not affect the legality of the processing carried out on the basis of the consent until revocation.


Contact person for data protection
For information, suggestions and complaints regarding the processing of your personal data, you can contact our data protection officer.

Your contact to SEG Automotive:
+49 711 4009 - 8000


Data Controller
SEG Automotive Germany GmbH
Lotterbergstrasse 30
70499 Stuttgart, Germany


Managing Directors
Dr. Peter Sokol, Hans-Joachim Kuppel


State: 04.04.2018