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Efficiency, power and durability for the demands of the future: CV market leader SEG Automotive unveils new starter motor and generator portfolio at IAA trade fair

Efficiency, power and durability for the demands of the future: CV market leader SEG Automotive unveils new starter motor and generator portfolio at IAA trade fair

  • Product developments already meet the future requirements for technologies such as autonomous driving and connectivity
  • World premiere of the new HDS generator platform for Heavy Duty
  • First independent IAA appearance for former BOSCH business unit


Stuttgart,12.09.2018 – As a well-established market leader for commercial vehicles, SEG Automotive is synonymous with reliable, fuel-saving starter motors and generators for every application. At the IAA 2018, the globally operating supplier will present its latest product generation, which combines even higher performance with further improved efficiency. The highlight among the new products is the HDS generator platform, which is specifically tailored to the more stringent requirements of future vehicle generations and technologies such as autonomous driving.

Autonomous driving and connectivity will be two of the main buzzwords at this year's IAA Commercial Vehicles, alongside to the ongoing topic of efficiency. They symbolize a technological arms race that has shaped the industry for years: Increased reliability and safety while simultaneously reducing fuel consumption. The generator is crucial in this respect after all, improved efficiency leads directly to fuel savings. In addition, the number of consumers as well as their energy requirements are increasing from safety systems and assistance functions to convenience features. "As a technology leader, we have always been driven by a very simple question: What will the market require in the future? With our IAA innovations, particularly the powerful and efficient HDS generator, we have the right answers," says Timo Wenninger, Managing Director for Commercial Vehicles at SEG Automotive.


World premiere: Heavy Duty Second Generation (HDS) generator platform.

HDS Generator – performance data at a glance

  • Life-time: 800.000 up to 2 million. km with Long-Life feature
  • Output: scalable up to 4,5 kW
  • Efficiency: up to 80 % in average with peak values even much higher
  • Thermal resistance: up to 130°C for modern, encapsulated engine compartments

Even higher durability and efficiency combined with a significant increase in power (see info box) – these are the main benefits of the new HDS generator platform, which comprises seven power classes in two voltage levels. Intensive research and field trials have also led to further improvements in temperature tolerance. The HDS is the successor of the extremely successful HD generator family, which has been shaping the CV market for over 15 years with its outstanding field quality. The HDS can be tailored precisely to the specific application with features such as long-life, off-road or corrosion protection. SEG Automotive, already best in class in terms of efficiency, is thus setting new standards for the performance of generators.

The HDS generators will go into series production for leading OEMs as early as 2019.


No compromising on performance and efficiency: Classic Line Generator, HXF88-M Starter.

SEG Automotive's other IAA highlights also combine fuel savings with maximum reliability and performance.

Classic Line Generator

The Classic Line Generator is aimed at commercial vehicles that operate with fewer electrical consumers, such as trucks in emerging countries or more basic farming machines worldwide. It offers an optimal alternative to the heavy-duty line for applications in which the focus is on an inexpensive product without compromising robustness and quality.


HXF88-M Starter

In the product area of starter motors SEG Automotive will present among others the HXF88-M 24V. It is designed for the medium power segment and relies on a refined engagement system, which reduces the load on toothing of both the starter motor pinion and the mating ring gear of the engine and thus increases durability. In conjunction with the standard connection to the engine control unit, the HXF88-M ensures excellent and reliable starting of the diesel engine. Additional products with equivalent technology for the heavy-duty sector will be introduced in the near future.

Reliable solution for any application
As the only supplier worldwide, SEG Automotive is a leader in both the commercial vehicle and passenger car sectors. Knowledge from research and development across product groups in Germany as well as from customer teams and local application development are decisive components for technology leadership and outstanding field quality. With corrosion protection, effective dust protection measures and individually configurable performance features, SEG Automotive offers the right solution for every CV application on and off the road.

An industry leader celebrates its IAA premiere
SEG Automotive stands for more than a century of innovations in the mobility sector, both for passenger cars and commercial vehicles from starter motor and generator to Start/Stop and mild-hybridization. This year, the former Bosch business unit SG (Starter Motors & Generators), which has been operating independently on the market under its new owner since January 1, 2018, will make its first appearance at the IAA with its own booth. Visitors can immerse themselves in the brand of the automotive supplier in Hall 23, Stand B27.

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Press contact
SEG Automotive
Christoph Hoelzl
Press Officer / Pressesprecher
Tel. +49 711 4009 – 8172