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SEG Automotive: Mobility Starts with Us - For over 100 Years

About Us

SEG Automotive: Mobility Starts with Us - For over 100 Years

For more than a century, we have been shaping progress in our product sector as technology leader – whether it's starter motors, generators, start/stop systems or mild hybridization. Innovation, development expertise and the highest quality standards make us a reliable partner for automotive manufacturers – at 16 locations worldwide.

Our products are not only efficient and durable, but also provide high functional flexibility and the right answers for global product platforms and more stringent CO2 requirements. 

A reliable partner for the automotive industry: globally and locally, now and in the future

A reliable partner for the automotive industry: globally and locally, now and in the future

As a global supplier we combine local application engineering and on-site production with global expertise and sophisticated processes in purchasing, production and logistics. Automotive manufacturers benefit from our flexible, worldwide production network, guaranteeing customer proximity and uniform quality standards. 

Our goal has been the same for over 100 years: to make mobility more efficient, convenient and more environmentally friendly. This is why we replaced the crank handle with an electric starter motor, the conventional starter motor with a start/stop system, and the conventional generator with the boost recuperation machine.

Thanks to our engineering expertise and quality standards, we continuously drive forward technological progress in the industry and provide our customers with solutions for the market requirements of today and tomorrow – both for combustion engines and electrification.

Our product portfolio: efficient, flexible and sustainable

PRODUCTS

Our product portfolio: efficient, flexible and sustainable

Thanks to our broad product portfolio, we fulfill the globally diverse requirements of our customers – for passenger cars as well as for various application areas in commercial vehicles. The focus of our development is not only durability, reliability and flexibility, but also fuel efficiency and CO2 savings. Based on our platform design and in combination with specific additional options, nearly all automotive OEMs use our customized solutions. Our product range includes entry-level products as well as premium solutions that are tailored to specific performance requirements with regard to performance, efficiency and noise emission.

Overview of our product groups:

  • Starter motors: Reliable startup and start/stop - our starter functions for passenger cars and commercial vehicles meet even the toughest customer requirements.
  • Generators: The number of electric consumers in vehicles is steadily increasing due to assistance systems and connectivity. We ensure stability of on-board electrical systems thanks to suitable generators for every power requirement.
  • Components for hybridization/electrification: We offer our customers efficient entry-level products with regard to hybridization on a 48-volt basis, which enable vehicles to be electrified in a cost-effective manner.

Executive Board

Board

Executive Board

Dr. Ulrich Kirschner

Chief Executive Officer & Chief Financial Officer

Responsibilities:

  • Finance
  • Administration
  • Business Excellence

Dr. Peter Sokol

Chief Operating Officer

Responsibilities:

  • Research and Development
  • Manufacturing
  • Logistics

Hans-Joachim Kuppel

Chief Sales Officer

Responsibilities:

  • Sales
  • Marketing
  • Product Management

Our organization: global teamwork with individual responsibilities

TEAM

Our organization: global teamwork with individual responsibilities

Our customers' requirements serve as our benchmark and drive the continuous further development of our products. We challenge established processes and test new concepts, technologies and materials to optimize weight of our products, increase power to size ratio and reduce production costs without compromising the overall quality.

We are proud of our beginnings as a Bosch subsidiary, but now we have the confidence to forge our own path and do everything to be the best in our product segment. This way, we will make a major contribution to reduce CO2 in the automotive industry and actively shape the future transition from combustion engines via hybridization to electrification.
Our worldwide teams combine the highest engineering and production expertise and work together closely across cultural barriers and national borders. In combination with our expertise and wealth of experience, we continually manage to find the right answers to changing requirements and quickly implement new concepts.

International presence

REGIONS

International presence

We are strongly positioned across the world thanks to our 16 locations, over 8,000 employees and a competitive product portfolio.
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