News from SEG Automotive

SEG Automotive Embarks on the Automechanika Shanghai 2023 – booth 2.1K69

The highly anticipated Automechanika Shanghai 2023, themed "Technology, Innovation, and Trends", will be held from November 29th to December 2nd at the Shanghai National Exhibition and Convention Center. For our third appearance at this trade show, we are exhibiting our complete portfolio for commercial vehicles and passenger cars.

#SustainableTogether: Support for social projects around our locations

SEG Automotive is not a company that will change the world – or save the climate – on its own. But that does not mean we can’t make a difference.

SEG Automotive enters series production for 800V e-machine components

Major ‘break-through’ on our path towards becoming the motor for high voltage mobility: We are now officially in series production in China with an 800V stator and rotor.

Powering electrification and new energy vehicles: SEG Automotive showcases flexible e-machines at Auto Shanghai

We are proud to return to Auto Shanghai (April 18 - 27) to once again show our leading powertrain products.

SEG Automotive achieves ASPICE Level 2 in software development

As part of an e-drive project for a major German car manufacturer, SEG Automotive is one of few suppliers in the industry to achieve ASPICE Level 2. We accomplished this demanding quality level in record time before the customer's market launch (SOP).

External experts honor SEG Automotive as “an inspiring place to work”

Success can only be achieved together – so at SEG Automotive we aim to empower our employees to contribute all their passion, skills, and personality to our joint growth as a global team. This means building a strong culture – our SEG Automotive DNA, as we call it – and, of course, also providing a safe & inspiring work environment.

Industry 4.0 Deep Dive on a virtual event co-hosted by SEG Automotive Brazil

On March 29th, we will host an online event in Portuguese about the strategic implementation of Industry 4.0 together with the German-Brazilian Association of Engineers (VDI-Brasil).

Awards night for SEG Automotive India

4 in one go: Our team India was just honored with four ACMA India (Automotive Component Manufacturers Association of India) "Excellence Awards"!

Detailed information on the transformation of mobility and 48V

Mobility and the automotive industry are in the middle of their greatest transformation. To mitigate climate change, emissions from passenger cars and commercial vehicles have to be reduced quickly and ultimately eliminated completely.

However, as many things in life, this transformation of the automotive industry is not all black and white – as you will be able to find out in more detail on our information page about "why and how the automotive industry must change".

Lead innovation and embrace the change: SEG Automotive present for the first time as an independent brand at Auto Shanghai 2021

Since the acquisition by the Chinese ZMJ group in 2018, SEG Automotive has continued to develop rapidly, especially in China: Currently more than one in three new cars in China is equipped with an SEG Automotive starter motor and/or generator. Now the global supplier will make its first appearance at the auto show in Shanghai under its new brand. SEG Automotive will display its existing CO₂-saving solutions for conventional engines, but also launch its new 48V machine, the Boost Recuperation Machine (BRM) 2.8.

BRM 2.8: A flexible, reliable 48V solution for today and tomorrow

SEG Automotive’s Boost Recuperation Machine (BRM) is one of the leading 48V machines in the market with over 1 million BRM-powered vehicles on the road already across the globe.

In the background, we have been working diligently on the next generation of this product to be ready for the customer requirements of the future.

SEG Automotive continues to focus on quality, even in times of change for the automotive industry

At SEG Automotive, our Quality Management department helps create a quality framework and monitors the rules and regulations in place within the automotive industry, but for us, quality is not just in the hands of this department. Each employee sees themselves as responsible for quality – in their own area and for the overall organisation – and therefore they can and must contribute to our sustainable success.

New 48V & electronics innovation project – with support from Cantabrian government

The transition towards climate friendly mobility is influenced by many factors. OEMs are now putting a higher emphasis on shifting their portfolio towards a higher focus on low or zero-emission vehicles. For this, they are also looking for cost-effective solutions to achieve the stringent European CO₂ fleet targets with low implementation effort. Governments not only influence the speed of this shift through their CO₂ legislation, but also through subsidies for low emission vehicles and targeted support for innovation projects.

SEG Automotive cooperates with IKA Germany in independent aftermarket distribution

IKA Germany was the first customer for SEG Automotive’s newly emerging aftermarket division, which the company is systematically further developing under its new ownership. During the carve-out phase, IKA Germany's Managing Director Roman Schoenen proactively contacted SEG Automotive regarding the distribution of its products in 2018. The early cooperation between both companies helped the automotive supplier a lot with the initial establishment of the brand SEG Automotive in the independent aftermarket (IAM).
As SEG Automotive’s first independent year in the aftermarket draws to a close, Director of Aftermarket, Ronny Bruch, took stock with Mr. Schoenen of what has been achieved so far.

SEG Automotive presents smart solutions to reduce emissions across powertrain technologies at Automechanika Shanghai

In the Original Equipment segment, SEG Automotive is a leader for both the commercial vehicle and passenger car sectors – the brand’s starter motors and generators are installed in hundreds of millions of vehicles around the world. Expertise in research and development of solutions that support the reduction of CO₂ emissions across the entire powertrain technology, as well as customer teams and local application developments are decisive components that drive the global supplier’s technology leadership and outstanding field quality. At Automechanika Shanghai 2020, SEG Automotive presents its current product portfolio, which is available with uniform global quality standards for the aftermarket.

GM Supplier Excellence Award for several SEG Automotive plants

Despite this time of volatile markets and supply chains, we remain reliable, trusted partner to our customers. General Motors has now recognized our outstanding performance by awarding our plants in Treto, Miskolc and Lerma with the GM Supplier Quality Excellence Award.

SEG Automotive and its global partners in an effort to overcome the corona virus pandemic

A lot of medical equipment and protection masks are needed to guard the health of the diligent people working in health services. Together with our owner ZMJ, with local government in China and Chinese suppliers, we are bringing help to the local communities around our plants.

Investment in the future despite difficult market environment: SEG Automotive builds new plant in Hungary

The automotive industry is facing the greatest transformation in its history. SEG Automotive continues to focus on growth and is investing in a new plant in Hungary. The global automotive supplier celebrated the laying of the foundation stone with the Hungarian Minister of Foreign Affairs and Economics, Péter Szijjártó, and many of its local partners. In addition, the Hungarian government and SEG Automotive signed a strategic agreement for close cooperation.

SEG Automotive makes its FENATRAN debut to showcase its solutions to reach Rota 2030 targets

Making commercial vehicles more efficient is a central task to meet climate protection targets. At its first ever appearance at FENATRAN trade show, SEG Automotive presented its wide range of solutions to make vehicles more efficient across powertrain technologies.

SEG Automotive celebrates strong partnerships at Automotive Hungary Expo

In Hungary, the Automotive Expo is the biggest exhibition in the industry. This year, 200 exhibitors from 15 countries and over 10,000 visitors attended the event. Our Hungarian branch had a shared booth with their close partner, the city of Miskolc. They work together closely to further develop the region in regards to infrastructure, education, health and culture.

100 Million Miracles of Efficiency

Treto, Spain, is home to the global Generator lead plant of SEG Automotive. Now the factory, which has been part of the company for over 50 years, celebrated a remarkable milestone: Its 100 millionth generator.

Portrait of SEG Automotive North America

SEG Automotive is continually trying to establish and foster relationships with the communities it resides and does business in.

Strong presence in the world’s biggest market: SEG Automotive opens modern new plant in China

SEG Automotive, one of the global industry leaders, has inaugurated a new, second plant in China.