Asset Publisher
SEG Automotive Steps into the Future
The well-established Starter Motors and Generators division of the Bosch company has completed its transition to an independent company: The unit will trade under the name SEG Automotive, with immediate effect. The new name combines over 100 years of tradition in the development, production, and distribution of starter motors and generators with a future-oriented focus on e-mobility.
From the very beginnings of the automotive industry to the future of mobility
More than a century ago – in March 1914 – Bosch presented its first electric starter motor for vehicles. It replaced strenuous and often hazardous cranking by hand. The "Bosch-Licht" was introduced just year one year earlier and is the origin of the generators still commonly in use today. This Bosch division subsequently went on to continuously improve the efficiency and functionality of starter motors and generators for passenger and commercial vehicles – for example, with the invention of start/stop systems. SEG Automotive is now paving the way for cost-efficient and environmentally friendly hybrid technology for manufacturers and motorists alike with its BRM (Boost Recuperation Machine): The BRM stores energy by a 48-volt onboard electrical system to save fuel, enable a performance boost when overtaking, or even to coast when the engine is switched off.