The new company is one of the most significant suppliers in its market segment right from the outset. With 16 sites worldwide, over 8,000 employees, and a powerful product range, SEG Automotive is in a strong position globally to meet the current and future challenges of automotive manufacturers. The company concentrates on continuity in the following crucial areas: All locations will be retained, the focus will remain on maximum product quality and innovation through powerful engineering – and the journey towards e-mobility that started with the development of the BRM will continue.
The new name once again reflects the importance of this product segment for the new company: The established SG (Starter Motors and Generators) is being extended with an E for “Components for Electrification.” The management team that has made SG so successful in recent years will continue to ensure SEG Automotive grows profitably in the long term.
Ulrich Kirschner, CEO of SEG Automotive, puts the new name into the context of the corporate strategy: “With our product range, we efficiently support automotive manufacturers worldwide in reducing CO₂ emissions – regardless of the drive technology used. Together with the new owner ZMJ, SEG Automotive offers great potential for innovations and further global growth, particularly in the important Chinese market.”